6 Things I Always Do When Creating a New Brand

I’m a bit of a brand hoarder. I love coming up with new concepts, and seeing them through to fruition. Over the years, I’ve learned a thing or two about what it takes to create a successful brand. In this post, I’m sharing 6 things that I always do when crafting a new brand identity.

1. Define Target Audience

This is number one for a reason. You can have the prettiest designs and the most clever copy, but if you’re not speaking to your ideal customer, you’re not going to make any sales. Who is your target audience? What are their interests? Where do they hang out online? Once you have a solid understanding of who you’re trying to reach, you can start creating content that resonates.

2. Create Memorable Content

If you want people to remember your brand, you need to give them something worth remembering. Brainstorm ideas for blog posts, social media graphics, and e-books that will truly resonate with your target audience. Take the time to create quality content that will leave a lasting impression.

3. Do Things Differently

When it comes to branding, standing out is key – especially online. If you want people to remember your brand, you need to do things differently. Come up with a visual feel that stops the scroll and a unique selling proposition that sets you apart from the rest of the pack. Experiment with new marketing strategies, and find ways to stand out from the crowd. The bottom line? Be brave and be bold.

4. Develop an Engaging Brand Voice

Your brand voice should be consistent across all platforms, from your website Copy to your social media posts. Write out a list of adjectives that describe your brand’s personality, and make sure everything you publish reflects those qualities. Are you fun and quirky? Serious and professional? Approachable and down-to-earth? Keep your brand voice in mind with every piece of content you create. A good way to check your content for voice is to read it out loud. Does it sound natural, as if you really were talking to your ideal audience?

5. Invest in High-Quality visuals

First impressions matter, and humans are visual creatures by nature. Make sure your website design is clean and modern, and that any photos or graphics you use are high-resolution and on-brand. If DIYing your website design isn’t your cup of tea, hire a professional! It’s worth the investment to have a site that accurately reflects the quality of your product or service.

6 . Choose Colors Carefully

Color psychology is real! Different colors evoke different emotions, so it’s important to choose colors for your branding that reflect the feeling you want your customers to experience when they think of your business. Blue evokes feelings of trustworthiness and stability, while green is associated with growth and wealth. Red is exciting and energetic, while yellow is happy and optimistic . Think about the message you want to convey with your colors, then choose accordingly!

Creating a successful brand takes time, effort, and attention to detail—but it’s so worth it! By following these simple steps, you can craft a brand identity that accurately reflects who you are as a business owner—and attracts those all-important customers!